Communication professional with experience in corporate communication, FMCG, digital content, stakeholder engagement, and visual communication.
"I believe effective communication happens when business goals, people, and stories are connected."
Employee engagement, leadership messaging, and cultivating a strong organizational culture from the inside out.
This process stays consistent across corporate communication, CSR, FMCG, and customer experience projects.
Subtitle
Deliverables text
Experience & Case Study Partition Board
During my Corporate Communication experience at Berau Coal, I supported communication initiatives spanning stakeholder engagement, community empowerment, social media communication, and disaster response.
My experience at Unilever exposed me to the strategic communication behind FMCG campaigns, where campaign objectives, promotional products, ecommerce visibility, and operational execution need to work together.
My experience in a high volume Trust & Safety environment taught me how communication works when decisions need to be accurate, consistent, and made at scale.
Rather than communicating through traditional content, my role involved interpreting policies, evaluating reported content, and making decisions that directly influenced the user experience on a digital platform.
As Head of Internal Organization Development (PIO), I led a 12 member core team and supervised division interns deployed across 14 operational divisions as dedicated People & Culture liaisons.
Our mission was to serve as proactive organizational problem solvers: any departmental friction or bottleneck was reported directly to PIO representatives. We conducted structured performance appraisals, compiled comprehensive division reports, monitored milestone deliverables, and delivered one on one feedback to ensure all 176 members operated smoothly and cohesively.
Objective: Support corporate reputation and strategic engagement with regional government bodies, community leaders, and local stakeholders during Berau Coal's major corporate milestone.
Facilitated event documentation and communication protocols involving the Bupati/Wali Kota Berau and regional department heads.
Captured impactful interactions, corporate milestones, and community partnerships to generate positive public messaging across media channels.
Across government celebrations, rural schools, social media feeds, and disaster zones, corporate communication was the essential bridge translating corporate action into meaningful human connection.
The starting point was understanding the multilevel campaign objectives of Unilever's flagship brand portfolios (Beauty and Wellness, Personal Care, Home Care, Nutrition) for the high traffic Shopee Super Brand Day.
Identified focus SKUs, exclusive bundles, clearance goals, and traffic volume projections across official store categories.
Analyzed shopper behavior on Shopee: mobile browsing habits, voucher sensitivity, flash sale countdowns, and checkout dropoff triggers.
In high volume Trust & Safety queues, communication begins with active contextual listening: interpreting user report triggers, regional cultural idioms, slang, and sarcasm rather than assessing words in isolation.
Analyzed flagged video content against regional context, dialectal humor, satire, and colloquial speech to avoid false positives.
Cross referenced reported behaviors directly against the client's global Community Guidelines and local regulatory statutes.
As Head of Internal Organization Development (PIO), I managed a 12 person core team and supervised division interns. The first priority was establishing continuous, safe listening channels to detect early friction, burnout, and cross department misalignment before operational bottlenecks occurred.
Listened to member challenges across 14 distinct divisions, identifying miscommunications between program heads and operational staff.
Created confidential, judgment free touchpoints where staff and division leaders could report interpersonal disputes or workload stress candidly.
Digital content production, narrative framing, and creator workflow behind @ilogiloo.